Overview
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My Role
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Duration
1 month
Team
1 Designer
1 developer
1 project Manager
Stio - Website Manager
Stio Brand team
Stio CEO
Tools
1 Designer
1 developer
1 project Manager
Stio - Website Manager
Stio Brand team
Stio CEO
25%
increase in average order size
81%
new customer aquisition
2x
conversion through the quiz
The Challenge
- Victoria's secret was experiencing decrease in online bra sales and increase in bra returns.
- In-store bra fittings offers unmatched personalization, which was lacking in the online experience.
- Providing a unified experience for Victoria's Secret and Pink while maintaining each brand's unique voice and tone.
Key Research Insights
1
Users do not always know their bra size or the considerations that go into bra fitting.
2
Online bra shopping overwhelms users as they do not know what to choose.
3
Bra shopping often makes the users feel anxious, uncomfortable and vulnerable.
The Solution
#1 Landing page
Users have the option to find their bra size, size or evaluate if their current bra is the right fit.
#2 Style questions
Users input their style preferences through a series of questions.
#3 Education
The quiz provides information at key moments to help users bra fitting considerations boosting their confidence.
#4 Personalized bra recommendations
Personalized recommendations make the users feel confident and are motivated to buy the products.
#3 Illustrations and animations
The quiz utilizes beautiful illustrations and animations to support the information presented and also make up for load time.
Desktop designs
Learnings
1
A fun working environment between teams makes work easier when timelines are demanding.
2
When multiple teams play a role in decision making, thorough documentation is necessary.
3
A phased design-dev handoff enables timely launches and better collaboration.